About Us

Columbia Pacific Sales

Agency: (360) 256-8745

Columbia Pacific Sales is a manufacturers’ representative agency focusing on sales of roadway, commercial, and industrial lighting products in Oregon and Southwest Washington. It is our mission to bring product expertise and exemplary service to our customers, representing only lines of proven highest quality products and service.

Penni Howard

Email: penni@columbiapacificsales.com
Cell: (971) 404-8247
Agency: (360) 256-8745

As the principal of Columbia Pacific Sales, Penni Howard brings over 30 years of experience selling roadway, commercial and industrial lighting products. She is well-known throughout the Northwest as a leading expert in roadway lighting.

Dawn Doberenz, LC

Email: dawn@columbiapacificsales.com
Cell: (503) 867-0736
Agency: (360) 256-8745

Dawn has 35 years of lighting, project management and energy efficiency experience with electrical contractors, distributors and consulting companies in the Northwest. She earned her LC certification in 2010 from the National Council on Qualifications for the Lighting Professions (NCQLP), and is an accomplished trainer and speaker on a wide variety of energy efficient lighting technologies and applications.

Natalie Howard

Email: natalie@columbiapacificsales.com
Cell: (360) 635-3516
Agency: (360) 256-8745

Natalie has been with Columbia Pacific Sales since May of 2017 and spent the first few years supporting commercial accounts including quotations, order entry and customer service. Natalie has attended various lighting classes, including AGI lighting software training. She currently supports the Roadway portion of our business, including her focus on small cell development with Valmont. Natalie’s education and personal character greatly complement the mission to serve our customers.

Jennifer Blake, LC

Email: jennifer@columbiapacificsales.com
Cell: (503) 744-0232
Agency: (360) 256-8745

Jennifer has 27 years of lighting, energy efficiency and eLearning education experience. She has a Bachelor of Science Degree from Willamette University, is the Past President of the Oregon Section of the Illuminating Engineering Society, obtained her LC from the National Council on Qualifications for Lighting Professionals (NCQLP), and is a certified eLearning Educator from Oregon State University. Jennifer excels at AGi32 Lighting Calculation Software as well as being a seasoned presenter on lighting and control products. She is an experienced salesperson who is effective, knowledgeable and responsive to client needs.

Elisa Cresto

Email: elisa@columbiapacificsales.com
Cell: (360) 771-2863
Agency: (360) 256-8745

Elisa has been with Columbia Pacific sales since December of 2013 supporting our Roadway business as a project manager including order entry and customer service. She now manages our commercial accounts including quotations, order entry and customer service. Elisa has earned respect in the industry for her outstanding customer service practices. Her attention to detail and prompt response time are essential to our customer service goals.

Chad VanOrder

Email: chad@columbiapacificsales.com
Cell: (503) 314-9149
Agency: (360) 256-8745

Chad has 13 years of installer and project management experience in underground and overhead utility construction. He received his AA  from ITT in Electronics Engineering in 2004. Chad has an additional 13 years of experience that includes inside and outside sales as well as roadway traffic pole and structure quotations. He is known for his work ethic and problem solving skills which enable him to intelligently quote projects and respond to clients needs.

Holly Goodwin

Email: holly@columbiapacificsales.com

Agency: (360) 256-8745

Holly was hired in 2008 at Independent Electric Supply in California as a Receptionist and eventually became the operations manager. In 2016, Holly accepted a position at a Calsun Electric & Solar Systems also as an Operations Manager. In August of 2019, Holly and her family moved to Washington and became employed with Columbia Pacific Sales in January of 2020 as a bookkeeper and project expeditor.

Joe Howard

Email: joe@columbiapacificsales.com

Agency: (360) 256-8745

Joe has been with Columbia Pacific Sales since 2018 as an Office Assistant, supporting the team in various capacities. Graduating in 2019 from Washington State University with a Bachelor’s Degree in Human Development, Joe has strong communication skills. He brings a desire to learn and apply his talents to our team, doing accounting, project management, photographing our products, and developing our website.

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